Jacob Elordi Stars in Bottega Veneta’s Dreamlike New Campaign
Bottega Veneta reveals a new campaign created by photographer and artist Duane Michals, who explores the nature of dreams through surreal imagery. Michals shares,
“Surrealism suggests an alternative profound reality. It’s discomforting, and it contradicts the mere facts of our ordinary reality.”
The campaign, titled What Are Dreams, includes a photo series and a short film featuring actor Jacob Elordi. This project reflects Michals’ decades-long fascination with surrealism, which began in the 1960s. It premiered on November 3 at Curzon Mayfair in collaboration with Bottega Veneta and Club Ciné, preceding a screening of Guillermo del Toro’s Frankenstein, in which Elordi stars.
Artistic Inspirations and Style
Michals draws inspiration from metaphysical painter Giorgio de Chirico and surrealist René Magritte. His work often places familiar objects in unexpected contexts to challenge perceptions of reality and representation. The new short film, shot at Michals’ New York residence, presents Elordi in black and white amidst recurring motifs:
- A convex mirror
- A suspended feather
- A crystal ball
Elordi also recites a poem by Michals, sharing the project’s title. This poem was originally published in Michals’ 2001 photo book, Questions with Answers.
Author's summary: Duane Michals’ dream-inspired campaign with Jacob Elordi uses surreal motifs and poetry to explore alternative realities, merging art and fashion in a visually captivating project.