UBP Opens Office in Saudi Arabia
Union Bancaire Privée (UBP), a family-owned private bank headquartered in Geneva, has officially launched a new office in Riyadh, expanding its presence in the Gulf region.
Leadership and Strategy
Mishal Alhawas has been appointed as CEO and head of advisory for Saudi Arabia. Operating from Riyadh, he will lead UBP’s initiatives across the kingdom, focusing on client relations, partnership development, and tailored wealth management strategies aligned with Saudi Arabia’s Vision 2030.
Executive Background
Alhawas brings over 25 years of experience in wealth and asset management. Before joining UBP in June 2025, he served as head of asset management at Alawwal Invest and managing director of investment placement at Sidra Capital.
UBP’s Regional Expansion
“The opening of our Riyadh office represents a significant step forward in our presence across the GCC,” said Mohamed Abdellatif, co-head of Middle East and Africa at UBP.
“Saudi Arabia is a strategic market for us and our clients and, with Mishal leading the way locally, we are confident in our ability to deliver the high-calibre, bespoke advice and service our clients expect.”
UBP has operated in the Middle East for over two decades, initially serving the region from Switzerland. The bank established its UAE office in the Dubai International Financial Center in 2011, marking a key milestone in its regional growth.
Author’s Summary
UBP’s new Riyadh branch highlights the bank’s strategic push into Saudi Arabia, underscoring its confidence in Mishal Alhawas’s leadership and commitment to Vision 2030.