Products Designed for Circularity Now the New Standard for Growth and Loyalty
The concept of a circular economy—giving used products a meaningful second life, often through refurbishment and repair—is becoming an everyday reality rather than just a goal. Over recent years, circularity has quietly gained momentum and now plays a key role in how products are designed, manufactured, and sold.
For example, Google introduced a new “Trade-in Mode” this year within its Android 16 OS to speed up the trade-in process for used phones, supporting the circular economy directly.
The Core of Circularity: Design and Infrastructure
Circularity focuses on intentional design that extends product lifespan or enables new uses. Equally important is developing infrastructure to keep these products marketable for as long as possible.
“What once felt like an ambitious environmental goal designed to support ESG objectives is now being recognised for its commercial benefits.”
Businesses Embracing Circular Solutions
Companies are adapting to shifting consumer expectations and realizing that circular practices benefit both the environment and their profits. Circularity is no longer a niche effort but gaining traction across various industries.
- IKEA and Unilever have launched buy-back programs and recycled packaging initiatives.
- The fashion industry, traditionally linked to fast turnover, is exploring trade-in and resale channels.
Author's Summary
Circularity is becoming a mainstream strategy, with businesses integrating product design and systems to support sustainability and profitability.