West Coast Eagles and Allianz Australia Announce Four-Year Sponsorship
The West Coast Eagles have entered into a four-year sponsorship agreement with Allianz Australia. The insurance company will serve as a Platinum Partner, supporting the club’s AFL, AFLW, and Wheelchair football teams.
This deal represents Allianz’s first significant sports partnership in Western Australia, reflecting its commitment to expanding community programs across the country.
Club and Sponsor Statements
West Coast Eagles CEO Don Pyke said, “Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.”
He added, “Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs while contributing to our broader community initiatives.”
Allianz managing director Richard Feledy stated, “Allianz has a long history of supporting sport and promoting the power of sport in uniting communities.”
Branding and Partnership Details
- Allianz branding will feature on the neckline of the Eagles’ AFL jerseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- The insurer will become the shorts partner for the club’s AFLW team starting in 2026.
- Allianz will also be a major partner for the Wheelchair football team.
Community Initiative
The partnership will kick off with a joint community program supporting Foodbank WA’s "Give a Feed" appeal. This initiative provides Christmas food hampers to families in need across Western Australia.
- Allianz will sponsor 1,000 hampers.
- Eagles players and staff will volunteer to deliver the hampers before Christmas.
Author’s Summary
This four-year deal strengthens the West Coast Eagles' community impact by aligning the club with Allianz Australia's commitment to sport and social support across multiple football programs.