New Era for PUMA CATch UP
Sports Brand Relaunches Its Online Magazine
PUMA has relaunched its online magazine, CATch UP, introducing a bold new design and an updated editorial strategy that highlight the company’s innovation, culture, and long-term goals. The move reflects PUMA's ambition to position itself among the top three global sports brands.
The digital platform, now accessible at puma-catchup.com, blends in-depth features with quick stories, appealing to sports enthusiasts, media professionals, investors, and retailers worldwide.
Voices Behind the Transformation
Arthur Hoeld, PUMA CEO, and world-record pole-vaulter Armand “Mondo” Duplantis share insights into the brand’s evolution and the stories driving its 75-year legacy.
The publication was developed in collaboration with the Cologne-based creative agency studio8020, which redesigned the platform to deliver an engaging and visually dynamic reading experience.
Strategic Vision and Editorial Focus
The magazine now acts as a key storytelling platform, showcasing PUMA’s innovative projects, corporate culture, and strategic direction. The relaunch represents a significant milestone in the company’s ongoing transformation journey announced from its headquarters in Herzogenaurach on November 12, 2025.
Source: EuropaWire Press Release, Herzogenaurach, 12-Nov-2025
Author’s summary: PUMA’s renewed CATch UP magazine merges fresh design with strategic storytelling, emphasizing innovation, legacy, and its path toward becoming a top-three sports brand.