Author Summary
Uber's debut national Christmas ad "Close," directed by Michael Spiccia at MJZ and crafted by Mother, delivers a touching father-daughter reconciliation story via Little Black Book. (142 characters)
Campaign Overview
Little Black Book highlights Uber's first national holiday film, an uplifting tale of father-daughter reunion.
MJZ's Michael Spiccia directed this reconciliatory return for the rideshare app.
Mother created the emotional spot, marking Uber's initial foray into nationwide festive advertising.
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