The European Commission has requested further information from Chinese online retailer Shein after French authorities discovered that the platform had been selling illegal “child-like” sex dolls. The move follows an investigation by France’s Directorate-General for Competition, Consumer Affairs, and Fraud Control (DGCCRF).
According to the DGCCRF, these explicit items “imitate the appearance of minors,” violating French criminal law. The agency ordered Shein to immediately withdraw the products from its online marketplace. French officials stated that such dolls are considered “tools likely to promote paedophilia” and that selling them amounts to “sexual exploitation of minors.”
A spokesperson for the European Commission said Brussels had contacted Shein to request clarification and details on how the company ensures compliance with EU product safety and content regulations. The Commission emphasized the importance of digital platforms taking “full responsibility” for illegal or harmful goods sold through their systems.
Shein reported that the company had removed the listings as soon as it was made aware of them, calling their presence on the platform “unacceptable.” A company representative stressed that Shein “has zero tolerance for any illegal or unethical products” and is reinforcing its product monitoring systems to prevent similar incidents.
The case comes amid growing scrutiny of Shein’s business practices under the EU’s Digital Services Act (DSA), which requires major platforms to swiftly remove illegal content and strengthen consumer protection standards. EU officials have repeatedly warned that failure to comply could lead to penalties or operational restrictions.
“We expect full transparency and proactive action from platforms operating in the European market,” the European Commission’s spokesperson noted.
The French investigation has intensified EU pressure on Shein to ensure its marketplace is free from illegal and harmful content, highlighting the bloc’s tougher stance on digital compliance and consumer protection.
Author’s Summary:
EU regulators pressed Shein for answers after French authorities found “child-like” sex dolls on its site, prompting scrutiny over compliance with strict EU online safety rules.