Sunrise Introduces AI-Powered 'SuperSearch' for TV Content Discovery
Swiss telco Sunrise has launched an AI-based voice search function for its TV platform, becoming the first TV provider in Switzerland to offer such a feature.
Called SuperSearch, the new tool allows users to find films, series and other programmes across multiple platforms with natural voice commands, such as
“Show me films featuring Brad Pitt”.
The system is powered by Google’s Gemini Flash large language model, enabling it to understand complex, context-driven requests and return results tailored to each viewer’s preferences.
SuperSearch provides a more intuitive and personalised way to explore entertainment content, including live and replay TV, on-demand catalogues and major streaming services like Disney+, Amazon Prime Video and Sky.
Author summary: Sunrise launches AI-powered SuperSearch for TV content discovery.