When culture becomes currency: Zimbabwe’s arts sector faces new era

Zimbabwe's Arts Sector Enters New Era

Zimbabwe's arts sector is experiencing a significant transformation, as artists are now seen as economic agents, rather than just cultural custodians.

In the artistic community, the sounds of creativity, such as the echo of chisel on stone or the hum of a mixing console, symbolize a nation in transition.

These creative moments speak of a nation in transition, striving to convert artistic passion into sustainable livelihoods and transform cultural heritage into viable exports.

This shift marks a new era for the arts sector, where culture is becoming a valuable currency.

About the publisher: AMH is an independent media house, with four newspapers, including The Zimbabwe Independent, The Standard, and NewsDay.

Author's summary: Zimbabwe's arts sector is transforming into a economic powerhouse.

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NewsDay Zimbabwe NewsDay Zimbabwe — 2025-10-14