Clarins is celebrating the 10th anniversary of its best-selling Lip Comfort Oil with a limited-edition shade, Iconic Red, n°54, and experiential activations in high-traffic locations.
The brand has launched immersive activations across global travel retail hubs, reinforcing its commitment to its make-up portfolio, a secondary growth engine for the company.
Lip Comfort Oil has become a beauty essential, with one sold every eight seconds globally, widely loved by Gen Z and hailed as a social media favourite.
Author's summary: Clarins marks 10 years of Lip Comfort Oil with a new shade and activations.