Generative Art in Virtual Stores
Generative art in virtual stores boosts shoppers' sense of exclusivity and pleasure.
Art Infusion Theory
The art infusion theory suggests that displaying art in retail settings can positively impact consumer behavior, and this concept! can be applied to the metaverse with similar results, according to Cornell design researcher So-Yeon Yoon.
"When we think about art, we think it's more closely aligned with the luxury market,"
Yoon, a professor of human-centered design in the College of Human Ecology, and colleagues found that algorithm-fueled generative art in a virtual store enhanced perceptions of exclusivity and aesthetic pleasure for both mass-market and luxury retailers.
- Mass-market retailers can benefit from AI-powered generative art.
- Luxury retailers can also enhance their brand image with generative art.
Author's summary: Generative art boosts shoppers' sense of exclusivity.