Actor Akshay Kumar has moved the Bombay High Court to protect his personality rights, citing misuse of his name, image, and voice through deepfake videos, fake blogs, and AI-generated content.
In the case Akshay Hari Om Bhatia Vs Ashok Kumar, Senior Advocate Birendra Saraf, representing Kumar, argued that manipulated media portraying the actor in false contexts has caused serious reputational harm and poses risks to public order.
This content has very serious consequences.
Justice Arif Doctor reserved the case for judgment after an elaborate hearing.
Author's summary: Akshay Kumar seeks court protection.