U.S. Online Grocery Sales Rise 31% in September
According to the latest shopper survey from Brick Meets Click and Mercatus, online grocery sales surged to $12.5 billion in September, a 31% increase over the previous year.
A year ago, online grocery sales totaled $9.5 billion, up sharply from $7.5 billion reported in September 2023. The figures are not adjusted for inflation, which has been higher in many food categories.
- The report indicated a record number of monthly active users.
- Gains in order frequency and increases in the average order value were also reported, the highest since the early days of the pandemic.
Mercatus reports the number of monthly average users during September increased about 13% from a year ago, with the majority of the increase coming from reengaging less frequent customers who most recently bought groceries online two to three months prior.
No direct quote available in the text.
Author's summary: U.S. online grocery sales rose 31% in September to $12.5 billion.