Apple TV+ Undergoes Rebranding
Apple TV+ is now known as Apple TV, dropping the plus sign as part of its rebranding effort.
Apple TV+ is now simply Apple TV, with a vibrant new identity
This change was announced in a press release regarding the streaming debut of F1, with no additional details provided.
- The rebranding marks the first name change for the platform.
- Competitors such as HBO Max and Paramount+ have undergone multiple name changes.
As noted by Variety, name changes are not always permanent, citing HBO's decision to revert back to HBO Max after briefly changing to simply "Max".
Author's summary: Apple TV+ rebrands to Apple TV.