Rival supermarkets, including Sainsbury’s, Tesco, and Morrisons, have developed price-matching schemes to compete with Aldi.
Aldi is consistently the cheapest supermarket, winning Which?'s cheapest supermarket title almost every month for the past two years.
have all developed Aldi price match schemes, but are they always straightforward?
from pasta with multiple matches to pork pies with very different amounts of pork
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Author's summary: Supermarkets compete with Aldi's prices.