Made in Mexico: Bimbo bread
Bimbo, the world's biggest bakery, has a significant presence in many markets and understands what Mexicans value most.
If you grew up in Mexico, one of your earliest food memories likely involves the sight of a smiling white bear in a chef's hat, the face of Bimbo.
Bimbo is a local legend turned global empire, with a reach spanning 76 countries and annual sales of over $22 billion.
- Soft, cloud-like white bread
- Chocolate-covered Gansito bars
- Takis, the spicy rolled corn snack
The company's numbers are striking, with over 152,000 employees worldwide.
The face of Bimbo, a smiling white bear in a chef's hat, is recognizable everywhere.
Author's summary: Bimbo is a Mexican bakery turned global empire.