Protection of Celebrity Estates from AI Manipulation
The estates of Jimmy Stewart, Judy Garland, Rosa Parks, Albert Einstein, and other late celebrities will be protected against artificial intelligence recreations through a new deal with their estate handler.
Loti AI, a company that detects deepfakes using advanced technology, has partnered with IP management firm CMG Worldwide to ensure that the estates overseen by CMG are "represented with accuracy, consent and respect."
Loti AI will guarantee that the starry estates are represented with accuracy, consent and respect.
- CMG will gain continuous monitoring, detection, and takedown capabilities to prevent unauthorized reproductions and impersonations of its clients' images and voices across digital platforms.
This agreement comes amid AI putting Hollywood on high alert, due to platforms like OpenAI's new Sora 2 enabling "near-limitless content manipulation," according to Loti AI CEO Luke Arrigoni.
Author's summary: Estates of late celebrities protected from AI manipulation.