VML Wins Pizza Hut, A Big Deal for WPP
When WPP faces challenges, its agencies focus on business as usual. Key players include WPP Media, VML, and Ogilvy.
VML and Ogilvy are WPP's major creative agencies, with WPP Media being the biggest profit driver in good times.
We've yet to see the fall-out at WPP Media following Cindy Rose's elevation to WPP CEO.
Author's summary: WPP's VML wins Pizza Hut deal.
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