Ticketmaster's Anti-Scalping Plan
Ticketmaster has announced new measures to combat ticket scalping, including account bans and the shutdown of TradeDesk, amidst a lawsuit from the Federal Trade Commission (FTC).
The company plans to ban multiple accounts, require tax ID verification for resellers, and restrict resale activities to get more tickets into the hands of real fans.
- Account bans for suspected scalpers
- Shutdown of TradeDesk resale tool
- Tax ID verification for resellers
The lawsuit "presents a distorted view of the facts and the law" - Daniel Wall, Live Nation's Executive Vice President
The FTC sued Ticketmaster and its parent company Live Nation, accusing them of allowing scalpers to buy large amounts of tickets and resell them at high prices, with Ticketmaster profiting from fees on initial and resale sales.
Author's summary: Ticketmaster fights scalping with new measures.
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