Back-to-Basics Marketing Campaign Wins National Award
An Oxfordshire firm, Alfresco Exterior Cleaning, has won a national award for its back-to-basics marketing campaign. The company, founded by Mark Toovey, took home the Best Marketing Campaign title at the Entrepreneurs Circle’s 2025 National Entrepreneur Awards.
The winning campaign focused on traditional methods, delivering over 230,000 window cleaning leaflets across Oxfordshire. This approach resulted in over 1,000 new regular customers, each on a six-weekly cleaning rota, and is expected to generate over £703,000 in projected lifetime revenue.
"In a world obsessed with shiny marketing tricks, we stuck to what works – direct response done properly. We didn’t reinvent the wheel, we just rolled it into the right streets at the right time."
Author's summary: Oxfordshire firm wins national award with traditional marketing campaign.