PUMA Appoints Vice President of Global Retail
PUMA has appointed Ronald Reijmers as Vice President of Global Retail, effective November 1.
Reijmers will oversee the development of full-price and outlet stores worldwide, reporting to Matthias Bäumer, PUMA Chief Commercial Officer.
With nearly three decades of experience in the sports industry, Reijmers has held leadership positions in retail strategy and management at Nike, Adidas, and Gymshark.
PUMA is refining its organizational structure by dividing its direct-to-consumer business into two units: global retail and global ecommerce.
Erik Janshen, who previously led both areas, has left PUMA to pursue new opportunities.
Ronald Reijmers will drive growth and strengthen strategic focus.
Author's summary: PUMA appoints new vice president.