Concern rippled on Oct 1, 2025 after Bloomberg reported a major product pivot at Apple. The timing matters because the move redirects engineers from a cheaper Vision Pro variant to faster, Meta-style smart-glasses work – a change that could reshape the next iPhone era.
Bloomberg’s Mark Gurman first published the internal announcement revealing the pause; Wired and The Verge quickly framed the shift as a reversal on Vision Pro strategy.
This is a costly, strategic gamble – and what should you expect next from Apple?
No specific quote available.
Author summary: Apple shifts focus to smart glasses.