TerraSafe Promotes CTO, Former Nike Materials and Manufacturing Innovation Director, to CEO | SGB Media Online

TerraSafe Appoints New CEO

TerraSafe Holdings, Inc., a technology company specializing in plastic-free barrier packaging, has appointed Dr. Julie Crowe Willoughby as CEO.

Willoughby, who joined the company in 2024 as Chief Technology Officer, will lead the company's next phase of growth, focusing on scaling its bio-based packaging materials into global commercial markets.

Julie has a unique combination of deep technical mastery, entrepreneurial vision and creative leadership that this industry needs.

According to Thomas Mastrobuoni, Chair of the TerraSafe Board of Directors, Willoughby's appointment marks an inflection point in the company's trajectory and a step toward making plastic pollution obsolete.

Author's summary: TerraSafe appoints Dr. Julie Crowe Willoughby as CEO to lead growth.

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SGB Online SGB Online — 2025-10-30

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