London-based interior designer Matilda Goad has given the traditional hardware shop a soft-edged makeover.
There's something appealing about a hardware shop, where knowledgeable staff and specialized jargon create an escape from the everyday.
It feels like an escape from the everyday.
Matilda Goad's design has transformed the space into a stylish hub, resembling a swanky haberdashery rather than a typical hardware store.
The shop is filled with unexpected treasures, making what was once considered a macho domain feel female-friendly.
Author's summary: Matilda Goad makes hardware shops hip.