GWI Integrates with Anthropic's AI Assistant
GWI, a consumer research business, has agreed to integrate with Anthropic's chatbot Claude.
The agreement allows GWI users to access insights within their chats with Claude, connecting GWI's Model Context Protocol (MCP) to the AI chatbot.
By bringing GWI's data to Claude, we're giving every user instant access to accurate, reliable, trustworthy data.
Tom Smith, founder and chief executive at GWI, aims to connect the world's largest study of online consumers to popular AI agents, starting with Claude and soon followed by ChatGPT.
GWI's integration with Claude enables the chatbot to use audience data in its output, ahead of data scraped from other sources.
Author's Summary
GWI integrates with Anthropic's AI assistant Claude to provide users with accurate data insights.