DAM’s Final Evolution: From Digital Library to Enterprise Intelligence Core
The next generation of content management isn’t about files — it’s about intelligence, context and trust.
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I've been in the digital asset management (DAM) world for 21 years, and I’ve seen the industry declare “DAM is dead” about as many times as a cartoon character survives falling off a cliff.
The last death was subtle—the shift from a siloed, on-premise library to a cloud-based hub integrated with the rest of the martech stack.
But this time, the funeral is different. This is a death of definition, not capability. DAM as a stand-alone, siloed function is dead.
Author’s summary: Evolution of digital asset management.
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