DoubleVerify Introduces AI Verification Service
DoubleVerify has launched a new service, DV AI Verification, to validate non-human AI agent traffic.
This service will verify "declared AI" agents, such as ChatGPT, Claude, and Perplexity, which are considered a proxy for human consumers.
However, it will filter out "undeclared, potentially malicious AI bots."
The new service is an industry-first shift that will enable advertisers to verify ads served to validated AI agents.
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Author's summary: DoubleVerify launches AI verification service.
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