The latest flagships from Apple and Samsung set a new standard for high-end smartphones. The iPhone 17 Pro Max, revealed in September, is Apple’s most advanced device yet. Meanwhile, Samsung’s Galaxy S25 Ultra represents the pinnacle of Android engineering.
Both phones feature nearly 7-inch displays, offering immersive visuals and sleek designs. While their overall sizes are similar, each brand uses unique materials and textures to define its distinctive look.
These are the most powerful phones each company has ever made, pushing the limits of mobile processors, storage, and display technology. Apple’s approach focuses on system optimization, while Samsung offers more customization and multitasking flexibility.
The iPhone 17 Pro Max is priced about $100 less than the Galaxy S25 Ultra, continuing the pattern seen in prior generations. Samsung’s model, however, tends to receive discounts more frequently than Apple’s phones.
“The iPhone 17 Pro Max is $100 cheaper than the Galaxy S25 Ultra, which has been the same price gap between these phones in prior years.”
Apple and Samsung both partner with carriers and major retailers offering various promotions and trade-in deals. Samsung’s S25 Ultra may be easier to find on sale, whereas Apple typically maintains steady pricing.
Author’s summary: Two industry titans face off again—Apple emphasizes refinement and integration, while Samsung leans on power and versatility to attract premium users.