Wrights Unveils Refreshed Shop Design
The Compleat Food Group-owned company has started to roll out a modern branding update for its 14 stores in and around Stoke-on-Trent.
A new website is coming soon. The store in Leek has reopened with refreshed branding.
Wrights has initiated a major refresh of its retail shops, including an evolution of its branding into ‘Wrights the Bakery’.
This move marks the beginning of a new chapter for the business as it gears up to celebrate its 100th anniversary next year.
The modern twist to Wrights’ existing branding features a bolder version of its orange logo, complemented by charcoal facades, digital menu screens, and new staff uniforms.
This bringing a contemporary feel to the high street while staying true to the brand’s heritage.
Author's summary: Wrights refreshes shop design ahead of centennial celebrations.
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